CHANTAL JANZEN for FIFTH HOUSE
I am Sophie Flore van Leeuwen a creative all-rounder
with 13+ years of experience in branding, art direction, and creative production. I’ve had the joy of working with international brands and well-known personalities, and what I love most is bringing brands to life and supporting people in their personal branding.
What you can expect when working with me:
✔ International experience with top brands such as Disneyland Paris, Starbucks, and luxury fashion labels
✔ Over 10 years as Creative Art Director for NIKKIE, NIKKIE Selected by Kate Moss, NIKKIE Skiwear, NIK&NIK, FIFTH HOUSE x Chantal Janzen
✔ Experience across multiple industries, from banking, the art world, fashion, and architecture to government projects. Open to working with any product or sector.
✔ A wide network in the creative and PR world, with collaborations including Kate Moss, Anna Nooshin, Chantal Janzen, Nikkie Plessen and more
✔ Strong creative problem-solving: no idea or product too bold to turn into a strategy
✔ Leadership & production expertise: experienced in managing major campaigns from script to final product
✔ A creative yet practical approach
✔ Empathy and personal involvement
✔ Humor in professional collaboration
(because work should also be fun)
✔ 200% dedication and enthusiasm
Together, we’ll build a brand that doesn’t just get noticed, it stays remembered.
HI!
ANNA NOOSHIN for NIKKIE
ANNA NOOSHIN for NIKKIE
NIKKIE SKIWEAR in SALT LAKE CITY
NIKKIE SKIWEAR in SALT LAKE CITY
WHAT I CAN DO FOR YOU
1. Branding & Identity
Your brand deserves a unique look and feel.
I create your full brand profile: visual identity, tone of voice, logo, brand guide, and creative concepts. You’ll know exactly how your brand should present itself, online and offline.
👉 Ideal for businesses building a strong foundation or giving their brand a fresh start.
👉 Ideal for businesses that are looking for a rebranding.
2. Social Media Concept & Management
From simple posts to a strategy that sticks.
I translate your brand into a clear and compelling social media approach. This can be a one-off package with 9 ready-to-go posts, or an ongoing collaboration with content, shoots, and design.
👉 Perfect for entrepreneurs who want to grow on social media without getting lost in the visuals.
3. Photoshoots & Visual Production
From personal branding shoots to international fashion campaigns and creative product shoots. I develop the concept, lead professional teams, and manage the full production from A to Z. I’m experienced in directing large-scale campaigns as well as handling smaller, personal productions.
👉 Ideal for businesses that want a creative concept for a photoshoot
👉 Ideal for businesses that want somebody to develop the concept, lead professional teams, and manage the full production from A to Z.
5. Creative Coaching & Brainstorming
Feeling stuck? I bring new energy and fresh ideas.
I offer creative sessions, advice, and coaching for brands and teams. Whether it’s campaigns, events, videos, or a new creative strategy, together we’ll get you moving forward again.
👉 For entrepreneurs looking for inspiration, direction, or a creative sparring partner.
NIK&NIK - Main Winter 2025
NIK&NIK - Main Winter 2025
An iconic brand is more than just a logo or a campaign.
It’s a brand that radiates consistency, quality, and authenticity in everything it does. A brand that builds trust, attracts loyal customers, and is ready for long-term growth.
As your creative partner, I make sure every element of your branding and marketing works seamlessly together. From visual identity and campaigns to PR, events, influencer marketing, and creative content. Not random efforts, but an integrated approach that brings energy and clarity.
Whether you’re a start-up, scale-up, freelancer, or SME, together we’ll take your brand to the next level.
FROM BRAND TO ICONIC BRAND
TEFAF Maastricht 2025 | Bijl-van Urk Masterpaintings
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